# 4: The Search
How Google and Its Rivals Rewrote the Rules of Business and Transformed our Culture by John Battelle: co-founding editor of Wired and founder of The Industry Standard.
The database of intentions. A great phrase. Here is Battelle's web site:
http://battellemedia.com/
This is quite an interesting book. Google is an amazing company, without a clear strategic vision and getting involved in just about everything. They became relevant due to their technology with respect to search, but had the good fortune that the people at overture had come up with an ingenious way to monetize people's searches. Fast forward a few (two) years and they are a hundred billion dollar company with a great deal of cash. From then they have moved into just about everything: e-mail, maps, books, video on demand, google earth, froogle (comparison shopping), finance, craiglists (google base), etc. They are a media company, a technology company, an e-commerce company, a publishing company ... where will it end?
Pedro mentioned a business week article about the future of google. I will try and track that down.
Interesting to see that the people at eBay are mostly worried about Google, to a certain extent Amazon as well. Does it make sense to buy Google's shares ... I feel that most of the upside is already gone. Just as a reference, on March 26, 2006 Google is worth $108 Billion, the shares are at $365.
I guess since I had been ignoring my blog, and I finished the book over a month ago, I ended up talking more about google than the book. This is fine, google is a long conversation.
The database of intentions. A great phrase. Here is Battelle's web site:
http://battellemedia.com/
This is quite an interesting book. Google is an amazing company, without a clear strategic vision and getting involved in just about everything. They became relevant due to their technology with respect to search, but had the good fortune that the people at overture had come up with an ingenious way to monetize people's searches. Fast forward a few (two) years and they are a hundred billion dollar company with a great deal of cash. From then they have moved into just about everything: e-mail, maps, books, video on demand, google earth, froogle (comparison shopping), finance, craiglists (google base), etc. They are a media company, a technology company, an e-commerce company, a publishing company ... where will it end?
Pedro mentioned a business week article about the future of google. I will try and track that down.
Interesting to see that the people at eBay are mostly worried about Google, to a certain extent Amazon as well. Does it make sense to buy Google's shares ... I feel that most of the upside is already gone. Just as a reference, on March 26, 2006 Google is worth $108 Billion, the shares are at $365.
I guess since I had been ignoring my blog, and I finished the book over a month ago, I ended up talking more about google than the book. This is fine, google is a long conversation.
posted by guchix at 4:00 PM
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